The reality of textile manufacturing is skillfully hidden by companies, that are selling you a dress they made for 20 cents or for 20 dollars and make you think you got a bargain.
But why do we even need 'organic' fabrics? Let's look at the size of the problem. How much of the total global drinking water pollution comes from fabric dyeing? I hope you are shocked: 20%. Yes, I know. That’s all of waste of such a precious resource. Coloring our clothes wastes a 1/5 of the available drinking water in the world!
Textiles are so short lived and prevalent that we might as well save on shipping and just pump that good old oil directly into the oceans.
Even an 'organic' labeled shirt can still be colored using synthetic dyes and chemicals, as shocking as that sounds.
In 2019, there is room for free-range chicken and organic tomatoes. We believe there is room for organic dyes and fabrics as well.
"Can't we do something that keeps people healthy rather than earning money selling a treatment?"
With this though Aizome Bedding was born.
- can’t produce bright neon colors,
- are not colorfast,
- are expensive.
- Neon colors: the 90s are over. Who wears neon colors?
- Colorfastness: that seems like a technical problem that we, the people that flew to the moon, should be able to solve!
- Expensive: the whole retail market is bloated. If we produce something of real value and sell it direct-to-consumer, we can cut the price by a lot.
Our marketing consisted of telling our friends about our project and starting a crowdfunding campaign. After 2 months of crowdfunding, our idea for value and a truly organic textile materialized into a $124K investment.